Noriel Reveals How ‘Doble Personalidad’ Collab With Yandel Was Born [EXCLUSIVE]

Noriel was only 14 years old when he discovered his passion for music. In 2016, he stepped into the spotlight when he was featured in Maluma’s controversial track, “Cuatro Babys.”

Now, at only 23 years old, the urban artist continues working with the big dogs, recently dropping his latest collaboration next to Yandel. 

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The song, titled “Doble Personalidad,” is the first single off of what will be Noriel’s upcoming album. “The song is about someone who makes you believe that they are one way, but in reality, they’re someone else… someone who is two-faced,” he told PulsoPOP.

According to the Latin Trap artist, “Doble Personalidad” was initially meant to be a solo track, but thanks to his producer, the collab with Yandel was born.

“I played the song for him and he loved it,” Noriel said. “He told me ‘let’s record it together’ and that same day he recorded it.”

For Noriel, who would one day love to also work with Daddy Yankee, the Latin urban scene and the growing Latin Trap scene are at its best moments.

That is why Noriel is looking forward to his first-ever tour in Europe.

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“I’m going to Europe in September, we have more than 15 shows,” he said. “I’m very excited to take my music to different parts of the world and at the same time to visit those countries.”

“Doble Personalidad,” which was filmed in Miami, Fla., premiered Aug. 18 and has garnered nearly 2 million views. Watch it below: