Q&A with J Alvarez: ‘I know we’ll have urban music for a long time’

J Alvarez is keeping busy in 2015 with a tour in Europe, where he’ll be visiting 18 cities during the month of June and July. He’s also dropping new singles left and right.

In fact, he just premiered the music video for this single “Comodo Legal,” he’s making the rounds with “La Pelicula” and he’s soon to launch a new single called “Quiero Olvidar.”

The 31-year-old artist from Puerto Rico, who became a household name with his 2011 hit single “La Pregunta,” is also mentoring new artists in the genre and feels very optimistic with the new urban movement.

We caught up with J Alvarez, and he talked to PulsoPOP about all of his new ventures and more.

J Alvarez embarks a two-month long tour in Europe, where he’ll be singing 15 of his greatest hits in 19 cities. (Photo: Instagram/@JAlvarezOficial)

Pulso POP: What are your thoughts on the new urban movement?
J Alvarez: I’m very happy. People know what we’re doing and they’re respecting our movement. I opened the doors to reggaeton again with my 2011 song “La Pregunta” and look where we are now with Plan B, who made an incredible comeback…and now J Balvin and Nicky Jam.

PP: What can you tell us about your upcoming single “Quiero Olvidar”?
JA: Hopefully it’ll be out in June of 2015. It’s a song about heartbreak. But I know a lot of people will like it because it has deep lyrics. A lot of people will feel identified with it.

PP: What advice can you give to aspiring new urban artists?
JA: Well, I have artists, I have a new artist called Carlitos Rossy and every day I’m pushing him and giving him advice. I didn’t have a mentor, so I try to find the positive in everything, I record with them in the studio, and I support them. That’s what we want, for the movement to keep growing. We’re a lot of people in this movement and I know there’s going to be urban music for a long time.

PP: Where will you be after your Europe tour?
JA: In August I’ll have an extensive tour in Colombia. And then in September and October I’ll be in New York. We have a lot of work thank God, which is what we’ve always wanted. We work hard to have a record label in collaboration with Sony and I’m very happy with how things are going.