De La Ghetto Drops ‘Los Chulitos’ Album Featuring Reggaeton’s Finest [VIDEO]

De La Ghetto, considered a true legend and pioneer of Reggaeton, considers himself a “Chulito” — something that he defines as a lifestyle. One where you feel, look, and project confidence to those around you, and more importantly, within yourself. Following this principle, he formed his own ‘Chuligang,’ where he invites his friends, also considered “Chulitos,” to collaborate with and release a new project titled “Los Chulitos.” This new album, a predominantly collaborative project, is now available on all digital platforms.

“LOS CHULITOS,” which has three singles and a remix that have been successfully released, contains 18 songs. The first was, “Selfie,” dropped in August 2019, reached 17M views on YouTube, 6.31M on Spotify, and 2.8M on other platforms (Apple, Deezer, etc.). Two months later “Feka” arrived, accruing 9.5M views on YouTube and 4.08M on Spotify. De La Ghetto kicked 2020 of with the release of “Selfie Remix” with Zion & Lennox, Jhay Cortez, and Miky Woodz and continued with the release of “El Que Se Enamora Pierde” with Darell, which garnered more than 18 million views on YouTube.

The album comes accompanied by a new sensual reggaeton single titled “Sube La Music” alongside Nicky Jam. The track pulls inspiration from the sensual old-school reggae song “No Holding Back” by Wayne Wonder released in 2002. The song encapsulates everything De La Ghetto is known for and will make everyone dance. The track follows the theme of how when a man is fully in love, he will ensure that his love interest feels very special, especially in moments of intimacy. “Sube La Music” premiered alongside its music video, which was produced by WildHouse Pictures.

For the album cover and art aesthetic De La Ghetto collaborated with Carlos A. Rivera, known as “Carlitos Skills” — he is a renowned Puerto Rican visual artist known for his colorful approach, recently added tattoo artist to his resume, and is mostly known as a muralist — one of his most well known murals is called “Vaiven” in Miami, which he did for Art Basel.

Together, they created a digital teaser campaign where he worked on actual canvas as the medium first, before transitioning the art to digital, an impressive undertaking nowadays.